Manage Google AdWords campaigns to enhance Return on Investment (ROI) and generate comprehensive reports.
Develop and utilize performance metrics to provide actionable recommendations and continually refine campaign strategies.
Analyze web analytics data to inform decision-making and generate detailed reports.
Integrate Search Engine Marketing (SEM) campaigns, including both Paid Search (Pay-Per-Click) and Search Engine Optimization (SEO), as well as Social Media and other paid/non-paid channels.
Oversee Search Engine Optimization (SEO) efforts for various products and produce corresponding reports.
Engage in all aspects of SEM campaigns, from initial planning and implementation to ongoing monitoring, optimization, analysis, and reporting.